70 Proof Skin Care offers premium skin care products at an affordable price for a lifetime.

These formulas have been tested and proven over 50 years. My mother used these religiously, starting in her 20s.

And now, at the age of 74, her skin is still youthful, without wrinkles or sunspots, without ever having had a stitch of work done: no Botox, no fillers, no bleaching, no peels, no plastic surgery. No joke. I had to take it to market!

We have updated the formulas to bring you the very finest in premium skin care. 

And we have kept the price affordable, because we want women to be able to use it for a lifetime and see the same incredible results my mother did.  



The secret is in our soft and silky lanolin oil, which is closer to the body's own natural oils than most any other emollient.

Lanolin is extracted from sheared sheep's wool and it doesn't just moisturize - it creates a barrier in the underlying layers of the skin that prevents moisture from escaping. This keeps skin supple from the inside, while protecting your skin from harsh environmental toxins.

Our concentrated formula allows you to seal in water, keeping your skin cells plump and happy, while reducing dry skin and wrinkles.

Plus Vitamins:

Vitamin E

Vitamin A




Add water to fingertips while applying. Watch How!




  • Balance your skin's pH: Our ingredients are designed to bring your skin's pH back into balance. Use 70PROOF for 2 weeks, morning and night, to allow your skin an opportunity to find that sweet spot between acid and alkaline. When your skin pH is out of balance, you can suffer resulting in sensitivity, wrinkles, inflammation or acne. 
  • Remove makeup, even mascara! Our Cleansing Cream is specifically formulated to be the most gentle, soft and effective makeup remover on the market! 
  • Makeup foundation: 70PROOF is the perfect primer for your makeup application. Your makeup should not accentuate fine lines and dry flaky skin. Our 3 piece kit does the work of an expensive primer by creating a smooth and moist surface for your makeup foundation to rest on. Put your best face forward every day by preparing your skin before applying makeup.
  • Lipid Restore: The anti-aging fundamental. Lipids play a crucial role in maintaining the strength of the skin’s protective barrier, which holds moisture, protects the skin from damage and keeps dirt and impurities out. They also aid the skin’s natural repair process. 

70PROOF is rich in lovely ceramides and fatty acids, designed to re-build the integrity of your barrier function, they balance these lipids helping to return your skin to a youthful, healthy glow.

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